Gulmarg fashion show amid Ramzan (X/@GreaterKashmir)
Nasir-ur-Islam who serves as Jammu and Kashmir’s grand mufti issued a stern declaration against the Gulmarg fashion show which he described as a “cultural invasion” during the sacred month of Ramzan on Monday which is completely unacceptable. Our traditions combined with religious values stand opposed to this behavior. The grand mufti demanded legal prosecution of the responsible parties and called for central government intervention.
It’s shocking that a vulgar fashion show was allowed in Gulmarg during the holy month of Ramzan. This goes against our cultural and religious values. Authorities must take action to ensure such disrespectful events are not repeated.
— Choudhary Danish Azaam (@danishazaam012) March 9, 2025
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He declared that “Such heinous acts are unacceptable in Islam” while expressing sadness through his statement. He added that the central government should take measures to prevent similar incidents from happening in J&K. The fashion show sparking controversy because of its models wearing skiwear generated intense criticism from religious leaders among other political figures and civil society members.
The designers from Delhi operated under the names Shivan Bhatiya and Narresh Kukreja when they unveiled their skiwear collection on March 7 to observe the 15th anniversary of their designer label. The chief priest of Kashmir named Mirwaiz Umar Farooq stated the fashion event to be "outrageous" through his Sunday X post. The post from Mirwaiz Umar Farooq led Omar Abdullah to conduct an inquiry and he stated his intent to investigate the matter while protests erupted at the Jammu and Kashmir Assembly on Monday.
Organization officials express their deep remorse for the recent Ramadan-scheduled event in Gulmarg that caused any form of distress. The event aimed purely at celebrating creative ski lifestyle practices with no desire to defame religious feelings or any participant group. Our organization places respect for various cultures among its core principles and we understand the issues that were brought to our attention. Our organization genuinely regrets any discomfort that occurred from our recent presentation in Gulmarg during Ramadan.
We value the input from our community members. The organization dedicated itself to practice enhanced sensitivity alongside respectfulness while communicating through their official statement. The Kashmir religious leader Farooq expressed his shock through his Sunday social media post when he stated "Outrageous!" Photos and videos from the obscene fashion show organization in #Gulmarg during Ramzan month went viral recently to the shock and anger of the population.
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